In a market saturated with predictable, minimalist black-and-white café aesthetics, standing out requires bold creative courage. When 20sips, a fresh specialty coffee shop concept based in Fanar, Lebanon, collaborated with our team, they needed an identity that was energetic, highly memorable, and deeply community-focused.
At The Creative Agency, known for delivering top digital marketing solutions in Lebanon and the MENA region, we translated this vision into a distinct retro-modern brand identity that perfectly bridges physical space design with dynamic visual assets.
The Identity: “Sip, Share, Repeat”
The foundational strategy for 20sips anchors on community connection and the daily coffee ritual. We didn’t want the brand to feel clinical or overly rigid. Instead, we designed a custom, thick bubble-letter visual style that feels friendly, tactile, and inherently social.
Visual Brand Assets
The Logotype: A playful, customized typography for “20SIPS” integrating a stylized coffee cup and coffee bean silhouette directly into the “0”, creating an immediate visual link to the product.
The Palette: A curated, refreshing teal and cerulean blue primary system, balanced with warm, grounded clay/taupe neutrals. This deliberately breaks away from typical dark brown and generic coffee tones.
The Slogan: “Sip. Share. Repeat.”—a rhythmic, punchy brand manifesto that speaks directly to the social media generation and university crowds surrounding Fanar.
From Screen to Space: The Interior Execution
A great branding project doesn’t stop at a digital logo guide. For 20sips, the visual identity flows directly into the physical space execution in Fanar.
We matched the vibrant teal brand colors with warm fluted wood paneling on the main coffee bar, creating an inviting contrast. The custom bubble-font signage and statement walls ensure that every corner of the coffee shop acts as an organic, Instagram-friendly backdrop for customers.
Premium Packaging Design
To ensure the brand leaves a lasting impression outside the shop, we engineered a high-impact packaging layout. The striking blue hue wraps seamlessly around custom takeaway cups, accented by the crisp white logotype. Whether walking through a university campus or sitting on an office desk, the packaging serves as a mobile billboard for the café.
Scaling Local Brands with The Creative Agency
The 20sips project showcases our signature approach: blending artistic, memorable design with practical commercial execution. By creating a brand identity that effortlessly moves from a paper cup to an interior wall and across social media, we’ve positioned 20sips to become a landmark neighborhood spot.
Whether you are launching a new retail concept in Mount Lebanon or building an expansive digital presence across the gulf, our team brings your brand to life with precision. Discover how we provide the top digital marketing solutions in Lebanon and the MENA region to elevate your business.
Visit us at www.thecreativeagencylb.com to start your brand transformation.
