Culinary Excellence: Driving for leads Basilico Italian Kitchen

For the Lebanese F&B sector, social media is the primary engine for discovery. TCA’s recent work with Basilico Italian Kitchen demonstrates how “scroll-stopping” content can turn social media feeds into powerful sales channels.

The Approach: We handled the full content lifecycle for Basilico—from ideation and scripting to high-quality food photography and production—ensuring that every Reel and story showcased the authentic atmosphere and culinary excellence of their Italian kitchen.

The Impact: By combining organic social engagement with targeted geo-fenced ads, we helped Basilico dominate their local neighborhood, ensuring they remain the first choice for diners in Beirut and beyond.